The only good thing about grief is the wonder of it all
It’s been almost nine months, yet every morning I lose her again.
I wake to a world without Katie, and that’s still my first cognizant thought. As soon as my eyes open, it’s “Oh, crap. Here we go again.”
Like Bill Murray in Groundhog Day, I hurry through the stuff I already know how to do, alert for some small opening — some pinpoint of light — into a future where I feel some control again, or where I can make some blind headway at least.
If I learned anything from my daughter’s death, it’s that now I know for sure, no one really has any control. Every day, you’re just along for the ride. Some days I slip backward and some days I move ahead, either a lot or just a little. …
Emotion says yes, only logic closes the sale
Once I was buying a hot tub from a spa store in San Jose. After talking with the salesperson and imagining life with a bubbly hot tub just outside my bedroom door, I asked, “What would be the tax on that?”
Immediately, the experienced salesperson did the smart thing. He said, “OK, I can see you’re serious about getting this model, so let me figure that out. Then the conversation shifted to delivery times, site preparation, and safety locks on the cover; all the practical considerations. We transitioned from dreams to brass tacks.
Dear reader, I bought that hot tub.
Convince Hard-Nosed Customers With Reasons to Buy
People make decisions with their hearts and guts, but justify them with the logical part of their brains. …
What “I don’t get it” really means
As an entrepreneur, idea generator, or generally curious thinker (and hopefully not a copywriter); you’re going to hear occasionally: “I don’t get it.”
There are a few ways to take this. You can zoom out from yourself and see yourself as an oddball and pout. …
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